#CatherinesGoesToMexico
Responsible for strategy, project and photoshoot management, creative direction and allocation.
Photo by: Christina Shields Photography. Featuring @PlusModelMag, @KellyAugustineB and @iambeauticurve
Campaign Production and Strategy
This activation, along with the rest of the Catherines influencer initiatives, was purposely designed to be experience driven.
The product theme for this campaign focused on styling swimwear for the up-coming summer season.
Art direction for the 5 day shoot was a shared responsibility between myself, Kellie Brown and the photographer, Christina Shields.
I was solely responsible for budget and project management, product selection and reporting.
Chose and allocated the resulting photography, shot by Christina Shields, to various partners across the business.
Glamour Magazine Coverage
Lauren Chan, the Fashion Features Editor for Glamour Magazine, reported on the trip and interviewed the talent on their swim secrets.
Find her Glamour article here.
Looks You Live In
Activities like snorkeling, jet skiing, yoga, bike riding and a trip to town gave relatable context to the clothes and was fun for the talent which naturally showed through in the images.
Outfits for Days
In addition to lifestyle images, we also took traditional outfit shots that better highlighted the styling and details of the clothing. All images were available to the bloggers to use for their contracted blog and social posts. The editorial quality of the content often spurred the influencers to post far and beyond their contract requirements.
