Kobe-Creative

FringeA-Thon was a 12-hour, dance party fundraiser to benefit FringeArts.

Responsible for all creative direction, website development, marketing, on-site signage, photography direction, and social media management. 

Partially responsible for decor, talent management, event execution and set-up.

Website

Responsible for all development, user experience, and content management. Website has since been deactivated.

Social Media

Instagram, Facebook and Twitter were used as tools to support cross-promotional partnerships, reach new audiences and provide added value to sponsors. 

Promotion Through Partnerships

Building strategic partnerships with organizations who had large, active communities, like the Girl Scouts and the School District of Philadelphia, aligned perfectly with the mission of the event.

Promotion Through Happy Hours

Partnerships with various venues across Philadelphia extended our reach and helped to introduce our dance party, fundraiser to a different demographic. 

Collateral

Postcards and door hangers were distributed to sponsors, participating talent, local businesses and various apartment buildings throughout the city.

Email designs, email banners and various digital and print ads were also created to spread the word.

On-Site Signage

All were printed on foam-core and mounted throughout the event.

Event Photography

All photographers present were asked to donate their time and were given a shot list of moments to capture. There were 6 photographers present throughout the 12 hour event. By engaging a variety of photographers, we were able to cover the entire event free of charge.

Influencer Marketing

Several of our event photographers were also influencers in the Philly tourism, food and performance spaces. Choosing local, influencer content creators allowed both the Fringe-A-Thon and Fringe Arts social channels to extend their reach and gain visibility among new audiences.

Disclaimer: all of the above was created in partnership with the Governors Woods Foundation and FringeArts. All rights belong to both those parties, in addition to the individuals represented in each photo.