#WellnessWithCatherines
Responsible for strategy, project and photoshoot management, creative direction and allocation.
Pilates
Production and Strategy
Worked to build an influencer strategy, with partner Kellie Brown, to produce creative content for the Catherines brand in partnership with various fashion and lifestyle influencers.
Each activation was purposely designed to be experience driven and aesthetically comparable to the Catherines collection of the time period.
This activation had a wellness theme to fit the merchandise for the month of January. Art direction for the weekend shoot was a shared responsibility between myself, Kellie Brown and the photographer.
Solely responsible for budget and project management and reporting.
Selected and allocated the resulting photography, shot by Lydia Hudgens, to various partners across the business.
Private Cooking Lessons and Lunch
“Chicken, it’s what’s for lunch with @CatherinesPlus”
Site Creative
Photography was distributed to brand designers for homepage, landing page and category page creation. Once designed and approved, creative assets were passed to the website operations team for coding. Both teams are given an asset timeline to stay on schedule with site refresh dates. I provided and created that timeline quarterly.
Homepage
Landing Page
The homepage linked to a landing page that showed more images that I worked with the design and copy teams to select. Image selections were made to tell the appropriate merchandise visual stories. The landing pages spoke to each influencer’s look and linked to a unique product page that featured all the products worn on the shoot.
Disclaimer: all photography was shot by Lydia Hudgens in partnership with the Catherines brand. All rights belong to both parties.